Roboto is to be used as the primary font for all media. For specific events or campaigns (like a conference or 5K fundraiser), a second font may be chosen as a header/accent font. No more than two fonts shall appear on a page together. When Roboto is not available, Arial may be substituted. Download Roboto
Primary Colors The primary color that Adult & Teen Challenge uses is PMS 286 (Blue). The blue symbolizes trust, loyalty, wisdom, faith, and truth. The accent color we use for the “Path to Freedom” is PMS 1375 (Golden Orange), which represents enthusiasm, determination, success, and encouragement. PMS = spot color for printCMYK = for printHEX … Read more
Keep these words in mind when writing copy and designing media for Adult & Teen Challenge. These words define who we are and what we do as an organization. They should help guide our overall brand voice. Hope Christ-centeredFreedomRestorationLegacyTransformationChanged Lives
These are the only tag line options for Adult & Teen Challenge centers. NOTE: Use font Roboto Regular or Italic Rescued from addiction Putting Hope Within Reach of Every Addict Freedom From Addiction Starts Here Faith Based Solution for the Drug Epidemic Faith Based Hope for Addiction Recovery NOTE: Tagline indicating population served is allowable. … Read more
The National Office is responsible for creating anniversary logos for the organization as a whole. (Examples include the recent 60th and 65th anniversary celebrations.) Individual centers are required to adopt the national office logos for any marketing that they do relating to that anniversary. For center-specific anniversaries, centers are encouraged to design and deploy their … Read more
The icon version of the logo is the “Starman,” the “Path to Freedom,” and the registered trademark symbol without the “Adult & Teen Challenge” text. Some scenarios that would warrant the use of an icon include: favicons, social media profile picture, image watermark, and website footers. It should not be used instead of the logo … Read more
Logomark Our logomark visually displays the mission and reason we exist. The “star man” represents the addict on the Path to Freedom through Jesus Christ. Blue represents the integrity of our ministry: trust, loyalty, wisdom, faith, and truth. We need to be careful to use it correctly and to do so consistently. Our complete logo … Read more
Mission Statement Our mission is to provide teens & adults freedom from addiction and other life-controlling issues through Christ-centered solutions. Vision Statement Our vision is freeing all people from life-controlling issues through the power of Jesus Christ! National Office Mission Statment To empower, educate, and equip the Adult & Teen Challenge corporations.