Brand Guide

Brand Guide

Internet Standards

  • Correct spelling and capitalization standards are as follows:
    • email
    • home page
    • Internet
    • online
  • Capitalize “Web” when used as an abbreviation of World Wide Web, but not in website, web page, web address, webmaster.
  • Not all addresses begin with “www” or “http.” When writing web addresses, you should include “http://” only if the address does not begin with “www” or if it includes a variation of “http://.”
  • Our website should be written as “TeenChallengeUSA.org.”
  • Check all website addresses for accuracy.
  • Do not underline web addresses. You may bold the address if you find that it is “buried” in the copy.
  • Verify the suffix—.com, .edu, .gov, .net, .org—of websites before printing them.
  • Web addresses should not be separated onto multiple lines of text. If a line break occurs at a web address, move the entire address to the following line.
  • When writing a web address in your copy, avoid placing the address at the end of the sentence, as the end punctuation can confuse the reader: “Visit www.myteenchallenge.com to find staff resources.”
  • The @ symbol should only be used in association with e-mail addresses or Twitter/Instagram handles, never as a substitution for the word “at” in general body copy or headers.