Purpose of this Brand Guide
This website specifies the guidelines that the Adult & Teen Challenge National Office shall use for all design and media, both internally and externally. Other Adult & Teen Challenge centers are required to follow the logo standards, and are highly encouraged (but not mandated) to adopt the other brand standards for their centers, as well.
The National Office will use Adult & Teen Challenge as our standard brand. Other corporations may use either Adult & Teen Challenge or Teen Challenge. Centers may also choose to use branding that is distinctive to their center. However, they are required to place the Adult & Teen Challenge logo on their website homepage, letterhead, and other marketing materials with the statement, “A ministry of Adult & Teen Challenge.” All centers within a corporation must use the standard set by their parent corporation.