Brand Guide

Brand Guide

Colors

Primary Colors

The primary color that Adult & Teen Challenge uses is PMS 286 (Blue). The blue symbolizes trust, loyalty, wisdom, faith, and truth. The accent color we use for the “Path to Freedom” is PMS 1375 (Golden Orange), which represents enthusiasm, determination, success, and encouragement.

PMS = spot color for print
CMYK = for print
HEX = for web use (monitors)

PMS 1375
CMYK 0 50 100 0
HEX #FF9E18

PMS 286
CMYK 100 70 0 0
HEX #034da2

One Color

When only printing in one color or for very light or very dark backgrounds, use 100% black or white accordingly.

PMS = spot color for print
CMYK = for print
HEX = for web use (monitors)

PMS PROCESS BLACK
CMYK 0 0 0 100
HEX #231F20

PMS
CMYK 0 0 0 0
HEX #FFFFFF