Brand Guide

Brand Guide

Logo Design

Logomark

Our logomark visually displays the mission and reason we exist. The “star man” represents the addict on the Path to Freedom through Jesus Christ. Blue represents the integrity of our ministry: trust, loyalty, wisdom, faith, and truth. We need to be careful to use it correctly and to do so consistently.

Our complete logo mark with logotype. Horizontal and stacked treatments shown.

Clear Space

Clear space prevents type, imagery or other graphic elements from interfering with the legibility of our logo. No graphic elements should encroach the border around the logomark.This space is determined by the height of logotype “A”. Measure the clear space for primary logomark by the height of the letter A from the logotype.

Logo Variations

ATC logo treatment used on an application will often depend on the background or production method. When using the logo on a white background you can use the full color version or orange color logo.

Background Variations

ATC logo treatment used on an application will often depend on the background or production method. Readability is essential. It’s important that there be high contrast between the background and the logo. If the backgrounds color is the same or the same “weight” as the logo’s colors, then it is best to go with either the reverse (white) or one color (black) version accordingly.

Do Not: Logomark

Do not resize or rearrange the position of the logomark.

Do Not: Fonts

Do not use any other font, no matter how close it might look to Roboto.

Do Not: Sizing

Do not distort the logo by squishing or squashing it. When resizing logo make sure to keep it in proportion.

Do Not: Color

Do not change the colors even if they look similar. Use the official color specifications detailed in these guidelines

The Typeface Family

Only one font styles are used for the logo, typeface family: Roboto

Use

Roboto Medium is the primary font used for the logotype/logo wording.

By Line Example

Roboto (Regular) is to be used for your by line. Place as shown in example. Make the by line 70% the height of “Adult & Teen Challenge”

NOTE: Roboto is a free Google font available for download.

We have created logo template files in .jpg, .png, and .eps files. Click below to download the templates that you can modify to create your own center logo.