While much of this guide was created specifically for the National Office of Adult & Teen Challenge, there are several mandatory standards that must be followed in order to be in compliance with the ATC accreditation standards. The Affiliates use of the Teen Challenge or Adult & Teen Challenge name must comply with all Brand … Read more
Business cards should be of a substantial weight/thickness and printed with a matte finish. Additional phone numbers and contact information may be added when requested by an employee.
Centers are free to create their own trademarks and branding for their micro-enterprise. However, the Adult & Teen Challenge trademark may not be modified in any way.
Be Smart, Be Respectful, Honor God These Online Social Media Principles are intended to outline how these values should be demonstrated in the social media space and to guide your participation in this area, both when you are participating personally, as well as when you are acting on behalf of Adult & Teen Challenge. It … Read more
Name (bold)Title (italics)LogoAddress (on one line)Phone Number & ExtensionColor: black (except for logo) Example Jonathan MayOnline Marketing Specialist PO Box 249, Ozark, MO 65721(417) 581-2181 ext. 208
A signed media release is mandatory any time you are sharing the story of a student or staff member. We have a media release template available to download. Even with a media release, the individual is only granting Adult & Teen Challenge permission to share their story. Staff members shall not post these stories from … Read more
Anytime statistics or other facts are quoted, include a reference to your source. This does not always have to be a direct link to the URL that you found it on (like if you are quoting a statistic in a video), but the name of the publication you found the information in should be made … Read more
Testimonies shall not be published without a signed media release form. Do not use the full name of the student when publishing the testimony. Just use the first name. (“John’s Story” instead of “John Smith’s Story”) This protects our students and also makes the stories seem more intimate. https://youtu.be/2_Jnijrmgqohttps://youtu.be/4TMLcr605oQ
Video should follow the same guiding principles as listed in the “Photos” section. Videos should include the Adult & Teen Challenge logo at the beginning or end, however a consistent watermark is not necessary (and can be distracting). Click here to view and download promos and testimony videos. Example End Screen Animations http://brand.teenchallengeusa.org/wp-content/uploads/2019/04/ATC-Logo-Outro.mp4http://brand.teenchallengeusa.org/wp-content/uploads/2019/04/Adult-Teen-Challenge-Logo-Animation-v2.mp4
Photographs provide evidence of who we are, what we do, and what we care about most. Adult & Teen Challenge imagery is key to communicating the needs and hopes of the students who we serve. Visuals excite, motivate, and touch hearts. One of the ways to effectively communicate the successful results of our work is … Read more