Jon May Anytime statistics or other facts are quoted, include a reference to your source. This does not always have to be a direct link to the URL that you found it on (like if you are quoting a statistic in a video), but the name of the publication you found the information in should be made … Read more
Testimonies shall not be published without a signed media release form. Do not use the full name of the student when publishing the testimony. Just use the first name. (“John’s Story” instead of “John Smith’s Story”) This protects our students and also makes the stories seem more intimate. https://youtu.be/2_Jnijrmgqohttps://youtu.be/4TMLcr605oQ
Video should follow the same guiding principles as listed in the “Photos” section. Videos should include the Adult & Teen Challenge logo at the beginning or end, however a consistent watermark is not necessary (and can be distracting). Click here to view and download promos and testimony videos. Example End Screen Animations http://brand.teenchallengeusa.org/wp-content/uploads/2019/04/ATC-Logo-Outro.mp4http://brand.teenchallengeusa.org/wp-content/uploads/2019/04/Adult-Teen-Challenge-Logo-Animation-v2.mp4
Photographs provide evidence of who we are, what we do, and what we care about most. Adult & Teen Challenge imagery is key to communicating the needs and hopes of the students who we serve. Visuals excite, motivate, and touch hearts. One of the ways to effectively communicate the successful results of our work is … Read more
Roboto is to be used as the primary font for all media. For specific events or campaigns (like a conference or 5K fundraiser), a second font may be chosen as a header/accent font. No more than two fonts shall appear on a page together. When Roboto is not available, Arial may be substituted. Download Roboto
Primary Colors The primary color that Adult & Teen Challenge uses is PMS 286 (Blue). The blue symbolizes trust, loyalty, wisdom, faith, and truth. The accent color we use for the “Path to Freedom” is PMS 1375 (Golden Orange), which represents enthusiasm, determination, success, and encouragement. PMS = spot color for printCMYK = for printHEX … Read more
Keep these words in mind when writing copy and designing media for Adult & Teen Challenge. These words define who we are and what we do as an organization. They should help guide our overall brand voice. Hope Christ-centeredFreedomRestorationLegacyTransformationChanged Lives
These are the only tag line options for Adult & Teen Challenge centers. NOTE: Use font Roboto Regular or Italic Rescued from addiction Putting Hope Within Reach of Every Addict Freedom From Addiction Starts Here Faith Based Solution for the Drug Epidemic Faith Based Hope for Addiction Recovery NOTE: Tagline indicating population served is allowable. … Read more
The National Office is responsible for creating anniversary logos for the organization as a whole. (Examples include the recent 60th and 65th anniversary celebrations.) Individual centers are required to adopt the national office logos for any marketing that they do relating to that anniversary. For center-specific anniversaries, centers are encouraged to design and deploy their … Read more
The icon version of the logo is the “Starman,” the “Path to Freedom,” and the registered trademark symbol without the “Adult & Teen Challenge” text. Some scenarios that would warrant the use of an icon include: favicons, social media profile picture, image watermark, and website footers. It should not be used instead of the logo … Read more